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Elf The Musical

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Promo teams were dressed as elves at St Anne’s Square in Manchester and handed out branded candy canes, flags and leaflets. Smooth Radio listeners were encouraged to enter a competition to win tickets to see the Elf theatrical performance which was taking place at The Lowry Theatre, Manchester.

A giant inflatable snow globe was on site, which people got inside to have their picture taken. Our teams encouraged passers-by to participate in the activity which was a huge success.