A new family friendly gym situated in the heart of Altrincham Town Centre opened its doors early December.

Team Elite visited businesses within the town centre to promote the IQ brand ahead of the launch party. Entertainment including face painters, a 360-photo booth as well as promo teams formed part of the package for the launch party along with refreshments and taster fitness classes.

The event was a true success with the gym exceeding their pre-sales membership target.