Elf The Musical

Promo teams were dressed as elves at St Anne’s Square in Manchester and handed out branded candy canes, flags and leaflets. Smooth Radio listeners were encouraged to enter a competition to win tickets to see the Elf theatrical performance which was taking place at The Lowry Theatre, Manchester.

A giant inflatable snow globe was on site, which people got inside to have their picture taken. Our teams encouraged passers-by to participate in the activity which was a huge success.